Tide: Interview

P&G's 2007 Super Bowl entry

Saatchi & Saatchi New York, under the Tony Granger, Jan Jacobs and Leo Premutico regime got this Tide spot in the 2007 game.

The spot won a Creativity Award in 2008. View more of the 2008 Creativity Award winners.

Subscribe to these comments. Member Ratings and Comments

Average user rating:
4.73
Number of user ratings:
22
Rated 5.00 Saatchi and Saatchi NY is Tony Granger. How does he do it???? 
, June 19th, 2007 11:39:58 am
Rated 5.00 Way to go Lucey! 
rrrandrsf, July 25th, 2007 02:09:56 pm
Rated 4.00 Great Spot Never saw it on TV though. Can't wait. 
MrPeabody, October 15th, 2007 05:57:48 pm
Rated 4.00 Great ad, but will it ever actually run? I'm waiting to see a good spot like this, that wins alot of awards, and can actually run on network. That will be the real accomplishment. 
dallas, October 16th, 2007 12:39:07 pm
Rated 5.00  
guru1, October 19th, 2007 05:37:04 pm
Rated 5.00  
guru1, October 19th, 2007 05:37:04 pm
Rated 5.00  
toyasu, February 3rd, 2008 03:04:51 pm
Rated 5.00  
toyasu, February 3rd, 2008 03:04:51 pm
Rated 5.00 Fantastic! 
manskilo, February 4th, 2008 05:18:04 pm
Rated 5.00 I missed it during the game - and naturally IT'S THE BEST AD OF THE WHOLE SUPERBOWL. Congratulation to everyone involved – this is smart, funny, insightful, and CONVINCING. I enjoyed it so much I can't seem to stop ALL CAPPING. It was funny the first time I saw it and only funnier the fourth time. Promotions all around! 
Dukker, February 4th, 2008 07:00:43 pm
Rated 4.00 Pure genius. And this product actually works as good as its advertising does. I am awed and humbled. 
Rollo Grande, February 14th, 2008 07:43:47 pm
Rated 5.00 one of the smartest package goods spots ever! 
rwabels, February 2nd, 2010 12:52:45 pm
Rated 5.00  
jellyfin, February 3rd, 2010 10:53:04 pm

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Full Credits

Agency:
Saatchi & Saatchi, New York
Chief Creative Officer:
Tony Granger
Executive Creative Director:
Jan Jacobs
Executive Creative Director:
Leo Premutico
Creative Director:
Audrey Huffenreuter
Copywriter:
Peter Albores
Creative Director:
Nathan Frank
Art Director:
Dan Lucey
Agency Producer:
Dani Stoller
Director:
Calle Astrand
Director of Photography:
Martin Tedin
Producer:
Luke Beauchamp
Producer:
Ira Brooks
Editor:
Dan Maloney
Production Company:
Dab Hand Media
Editorial Company:
Whitehouse
Audio:
Sound Lounge
Mixer:
Philip Loeb

Date

Jun 11, 2007

Category

Super Bowl

Genre

Comedy/Dialog

Tags

household, Super Bowl XLII, Super Bowl

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