Creativity

Tide: Miracle Stain -- Super Bowl XLVII

The most Super Bowl ad ever.

Published on Feb 01, 2013

Editor's Pick

Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.

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