Creativity

Tide: Miracle Stain -- Super Bowl XLVII

The most Super Bowl ad ever.

Published on Feb 01, 2013

Editor's Pick

Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.

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Credits

Date
Feb 03, 2013
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Tide
Global Creative Director:
Maru Kopelowicz
Creative Director:
Daniela Vojta
Creative Director:
Susan Young
Copywriter:
Luke Behrends
Art Director:
Jared Creason
Art Director:
Keiji Ando
Executive Producer:
Diane Burton
Director:
Bryan Buckley
Director of Photography:
Scott Henrikson
Executive Producer:
Kevin Byrne
Executive Producer:
Dan Duffy
Executive Producer:
Mino Jarjoura
Post Producer:
Bikini Edit
Post Producer:
Gina Pagano
Editor:
Avi Oron
Visual Effects:
The Mill - LA

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