Tide: Miracle Stain -- Super Bowl XLVII

The most Super Bowl ad ever.

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Editor's Pick

Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.

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About

Credits
Date
Feb 03, 2013
Agency:
Saatchi & Saatchi New York
CCO:
Con Williamson
Client:
Tide
Global Creative Director:
Maru Kopelowicz
CD:
Daniela Vojta
CD:
Susan Young
CW:
Luke Behrends
AD:
Jared Creason
AD:
Keiji Ando
Exec. Producer:
Diane Burton
Director:
Bryan Buckley
DOP:
Scott Henrikson
EP:
Kevin Byrne
EP:
Dan Duffy
EP:
Mino Jarjoura
Post:
Bikini Edit
Post:
Gina Pagano
Editor:
Avi Oron
VFX:
The Mill - LA
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