Tide: Smart Bag
Re-use your bag, rewrite your list.
Published on Jan 04, 2012
Editor's Pick
P&G's Tide and its Dubai agency, Leo Burnett, created a reusable shopping bag that doubles as a grocery list in answer to the United Arab Emirates' shockingly high plastic bag wastage. The UAE consumes over 20 biliion plastic bags annually, and its Minister for Environment has ordered that it become plastic-bag free by 2013.
Tide's Smart Bag resembles a notepad, on which you write your list, then wash it off again. It was distributed, alongside a marker and a box of Tide, to customers from Tide's database, fashion editors and influential bloggers, as well as environmental organization leaders. After a positive response, Tide is now planning on making the bags available on a regional scale.
Rate this Ad
You must be registered to rate this ad.
Please Login or Register Now
About
Credits
- Date
- Jan 04, 2012
- Agency:
- Leo Burnett - Dubai
- Client:
- Tide
- Executive Creative Director:
- Peter Bidenko
- Creative Director:
- Mohamed Oudaha
- Copywriter:
- Nabil Rashid
- Art Director:
- Rafael Rizuto
- Art Director:
- Dima Kronfol
Need a credit fix? Contact the Creativity Editors