Creativity

Rob Gronkowski Plays a Bad Smell in This Tide Ad About Stinky Athletes

Spot Is Running During NFL Content

By Alexandra Jardine. Published on Aug 31, 2017

Editor's Pick

After his Super Bowl turn for Tide, New England patriots NFL player Rob Gronkowski continues his affiliation with the laundry detergent in a new spot out of Saatchi & Saatchi New York for the brand.

This time, he's playing one of a group of athletes who, together, reflect a bad smell. A mom greets her daughter as she comes in from sports practise, and she's followed by a bunch of pro football players who represent the stink that accompanies her. They sit around in the laundry room as she deals with the odor using Tide, Gronkowski sporting some fetching pigtails.

The spot was directed by Steve Miller of Radical Media and is running during NFL content.

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About

Credits

Date
Aug 31, 2017
Agency:
Saatchi & Saatchi New York
Brand Director, Fabric Care Delivery:
Vedran Miletic
Client:
Tide
BBIC:
Kimberly Doebereiner
Manager, Advertising Production:
Paul Chick
Associate Brand Director:
Amy Krehbiel
Brand Manager:
Villamor Asuncion
Canadian Brand Manager:
Jennifer Lo
Assistant Brand Manager:
Nick O'Brien
Assistant Brand Manager:
John Meckey
Canadian Assistant Brand Manager:
Sam Rosenbaum
R&D Rep:
Geri Lykins
R&D Rep:
MaryEllen Finnegen
Chief Executive Officer:
Andrea Diquez
Chief Creative Officer:
Javier Campopiano
Executive Creative Director:
Paul Bichler
Associate Creative Director:
Max McKeon
Art Director:
Erin Evon
Executive Producer:
Dani Stoller
Producer:
Pete Ostella
SVP, Regional Business Director:
Nick Miaritis
VP, Account Director:
Ryan Martin
Account Supervisor:
Michael Galaburda
Account Executive:
Drew Raabe
Global Planning Director:
Tiffany Graeff
Senior Strategist:
Naya Mukherji
Senior Business Manager:
Lisa Rimmer
EVP, Managing Director (SS Canada):
Joh McCarter
Head of Production (SS Canada):
Michelle Orlando
Production Company:
Radical Media
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Head of Production:
Frank Dituri
Line Producer:
Jon Dino
Editorial:
Prodigious
Service Company (Canada):
Radke
Music:
SixtyFour
Color/Grade:
The Mill
End Card Production:
Mirada
Media:
Hearts & Science
PR:
Taylor Strategy
Sports Marketing:
MKTG

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