Creativity

Tide: Stain Savers Infomercial

For stains you love.

Published on Jan 25, 2013

Editor's Pick

There are some stains you want to get rid of. But when you have a tomato ketchup splatter that resembles your beloved Nana? Tide has the solution, in its 2013 Super Bowl ad teaser, a faux-infomercial for a new product, "Stain Savers."

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Credits

Date
Jan 25, 2013
Agency:
Saatchi & Saatchi New York
Chief Creative Officer:
Con Williamson
Client:
Tide
ECD/Production:
Maru Kopelowicz
Creative Director:
Susan Young
Creative Director:
Daniela Vojta
Art Director:
Jared White
Art Director:
Kimberly Pasqualetto
Copywriter:
Will Binder
Senior Integrated Producer:
Luca Mazzarini
Integrated Producer:
Emily Deutsch
Associate Producer:
Danica Rosen
Director:
Chris Modoono
Production Company:
Hungry Man
Editor:
Gus Roman
Editor:
Bikini Editorial

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