Creativity

Tide: Super Bowl 2018 - It's Yet Another Tide Ad Again

Published on Feb 04, 2018

Credits

Date
Feb 04, 2018
Agency:
Saatchi & Saatchi New York
Client:
Tide
VP, North America Fabric Care:
Sundar Raman
Brand Director, North America Fabric Care Delivery:
Vedran Miletic
BBIC:
Kimberly Doebereiner
Manager of Advertising Production:
Paul Chick
Brand Manager:
Jennifer Maxwell
Assistant Brand Manager:
Alex Perez
Brand Communications Manager:
Matthew Wormington
Chief Executive Officer:
Andrea Diquez
Chief Creative Officer:
Javier Campopiano
Executive Creative Director:
Paul Bichler
Creative Director:
Daniel Lobaton
Creative Director:
Chad Baker
Associate Creative Director:
Max McKeon
Art Director:
Erin Evon
Art Director:
Jacopo Biorcio
Associate Creative Director:
Kiko Mattoso
Associate Creative Director:
Rafael Segri
Senior Art Director:
Maddy Kramer
Copywriter:
Blake Morris
Director of Integrated Production:
Jenny Read
Executive Producer:
Dani Stoller
Producer:
Danielle Hallack
Director of Business Affairs:
Robin Oksenhendler
Senior Business Affairs Manager:
Lisa Rimmer
Strategy Director:
Nayantara Mukherji
Digital Director:
Alan Lin
Strategist:
Corina Arnal
SVP, Regional Account Director:
Nick Miaritis
VP, Account Director:
Ryan Martin
Senior Account Supervisor:
Jennifer Brotman
Account Supervisor:
Guillermo Betancourt
Ecommerce Account Manager:
Jed Karnowski
Account Executive:
Jennifer McGill
Assistant Account Executive:
Courteney Case
Production Company:
Ratting Stick Traktor Inc.
Director:
Traktor
Partner:
Joe Biggins
Executive Producer:
Joe Biggins
Executive Producer:
Jeff Shupe
Executive Producer/Traktor:
Richard Ulfvengren
Head of Production:
Richard McIntosh
Director of Photography:
Hoyte van Hoytema
Production Designer:
Tom Hartman
Line Producer:
Rachel Curl
Editorial Company:
Arcade Edit
Editor:
Jeff Ferruzzo
Assistant Editor:
Jeff Lopus
Executive Producer:
Sila Soyer
Producer:
Andrew Cravotta
Visual Effects:
The Mill
Creative Director:
Becky Porter
Visual Effects Supervisor:
James Allen
Executive Producer:
Anastasia Von Rahl
Producer:
Marcus Speaker
Music:
Personel Music
Composer:
Alexis Estiz
Producer:
Courtney Jenkins
Mixer:
Philip Loeb
Color:
Tom Poole
Media:
Hearts & Science
Executive Business Director:
Daniel Bueckman
Director, Senior Category:
Scott Minor
Director, Video Investment:
Shari Wyler
Associate Director, Biddable Social:
Mariko Hunt
Associate Director, Biddable Search:
Cate French
Supervisor, Search:
Kevin Bonnesen
Strategy Supervisor:
Claire Richards
Strategy:
Steven Signore
Strategist, Biddable:
Rebekah Hsiung
Managing Director, Optimum Sports:
Jeremy Carey
Senior Director, Optimum Sports:
Matt Greenberg
Account Director, Optimum Sports:
Kristen Grey
Associate Director, Optimum Sports:
Sam Levy
Associate Director, Optimum Sports:
Neil Messing
Supervisor, Optimum Sports:
Jack Knobloch
Celebrity Talent Acquisition:
Platinum Rye Entertainment
Senior Director, Talent:
Lori Heckman Golden
Director, Sports Marketing:
Brad Griffiths
Manager, Talent:
Megan Ryan
PR:
Taylor
Managing Partner:
John Liporace
Vice President:
Travis Rexroad
Vice President:
Brianna Kauffman
Account Supervisor:
Alex Stathis
Senior Account Executive:
Kayla Kaplan
Assistant Account Executive:
Halley Barnes
Creative Director:
Brianna Bishop
Senior Copywriter:
Chris Shreve
Social Media Manager:
Mike Macias
PR:
MMK
Chief Strategy Officer:
Joydeep Dey
Group Senior Vice President:
Lindsay Kamin
Senior Vice President:
Dustin Sveum
Senior Vice President:
Samantha Halpern
Senior Vice President:
Marissa Festante
Vice President:
Alex Taylor
Sports Marketing:
MKTG
Senior Vice President:
Sam Riber
Senior Creative Director:
Jordan Futscher
Account Associate:
Rob Sipniewski

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.