Tidsam: Buy a Magazine Instead

Listen to what the Wifi says.

Published on

Editor's Pick

Could a cleverly named WiFi network save the magazine industry? Probably not, but it might salvage sales at Tidsam, a magazine reseller in Sweden. Agency The Fan Club knew that people get on their mobile devices to read the news (or mess around on Facebook) instead of buying magazines at train stations. So it installed WiFi networks in three major train stations in Sweden -- and named them something special.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 28, 2012
The Fan Club
Creative Director:
Christian Barrett
Creative Director:
Ola Obrant Andreasson
Art Director:
Markus Lindsjo
Gustav Johansson
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age