Creativity

Tidsam: Buy a Magazine Instead

Listen to what the Wifi says.

Published on Aug 28, 2012

Editor's Pick

Could a cleverly named WiFi network save the magazine industry? Probably not, but it might salvage sales at Tidsam, a magazine reseller in Sweden. Agency The Fan Club knew that people get on their mobile devices to read the news (or mess around on Facebook) instead of buying magazines at train stations. So it installed WiFi networks in three major train stations in Sweden -- and named them something special.

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About

Credits

Date
Aug 28, 2012
Agency:
The Fan Club
Client:
Tidsam
Creative Director:
Christian Barrett
Creative Director:
Ola Obrant Andreasson
Art Director:
Markus Lindsjo
Copywriter:
Gustav Johansson

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