To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Tidsam: Buy a Magazine Instead

Listen to what the Wifi says.

Editor's Pick

Could a cleverly named WiFi network save the magazine industry? Probably not, but it might salvage sales at Tidsam, a magazine reseller in Sweden. Agency The Fan Club knew that people get on their mobile devices to read the news (or mess around on Facebook) instead of buying magazines at train stations. So it installed WiFi networks in three major train stations in Sweden -- and named them something special.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 28, 2012
Agency:
The Fan Club
Client:
Tidsam
Creative Director:
Christian Barrett
Creative Director:
Ola Obrant Andreasson
Art Director:
Markus Lindsjo
Copywriter:
Gustav Johansson
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age