Tie The Knot, a non-profit organization that supports marriage equality founded by "Modern Family" actor Jesse Tyler Ferguson and his husband Justin Mikita, is turning the traditional wedding "Save the Date" into ammo for its cause.
Along with the Martin Agency, Tie the Knot has launched "Supreme Save the Date," targeting the 14 U.S. states that have yet to legalize same-sex marriage. It will feature a "Save the Date Builder" that helps gay couples who hope to marry create their own Save the Dates and send them to Supreme Court Justices before they make their ruling on same-sex marriage in June. The idea is to potentially inundate them with wedding plans that can't move forward without the Supreme Court's help.
Tie the Knot raises funds for the marriage equality effort through bowtie sales via retailer The Tie Bar. Its limited edition accessories are designed by collaborators ranging from Weird Al Yankovic and actress Lizzy Caplan to big fashion names like Tim Gunn and Isaac Mizrahi.