Creativity

Spotify Helps Find You a Shelter Dog Who Shares Your Taste in Music

Brand Teams With Munich Dog Shelter to Help Potential Adopters Pick Out a Pet

By Alexandra Jardine. Published on Jan 18, 2018

Editor's Pick

Picking out a shelter pet can be a tough decision--out of all those cute faces, who can you not bear to leave behind? A new campaign that leverages Spotify in Germany aims to make one element easier -- finding a pet that shares your musical tastes.

Via agency Serviceplan Munich, the brand has teamed up wtih a Munich dog shelter Tierschutzverein München to create a campaign inspired by recent research from the University of Glasgow that confirmed that dogs have their own taste in music. The shelter teamed up with Spotify as media partner.

Visitors to the Adoptify website can see videos of different dogs appearing to enjoy various musical genres: there's Ray the electro French bulldog, hip-hop fan Gloria, opera-loving Moshi; rock-and-roll fan Jack Milow and some cute puppies cavorting to indie. To "match" them, we're told all the dogs were watched listening to different kinds of music, and the one that provoked the most reaction was chosen for their video. Luis de Maia directed the films, via Neverest.

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About

Credits

Date
Jan 18, 2018
Agency:
Serviceplan Munich
Client:
Tierschutzverein München/Spotify
Global Chief Creative Officer:
Alexander Schill
Creative Managing Partner Germany:
Matthias Harbeck
Executive Creative Director:
Hans-Peter Sporer
Creative Director:
Luitgard Hagl
Copywriter:
Kornelia Szatko
Copywriter:
Leon Morelli
Art Director:
Michael Lux
Account Director:
Konstanze Kliesch
Film Production Company:
Neverest GmbH & Co. KG
Director:
Luis de Maia
Director of Photography:
Sebastian Hofer
Executive Producer:
Maggy Fischer
Executive Producer:
Anett Grünbeck
Producer:
Nicole Ostermeier
Producer Assistant:
Saskia Diers
Media Agency:
Plan.Net Media
Digital Agency:
Plan.Net Technology & Datamints
Technical Director:
Felix Koschmidder
Technical Director:
Heinrich Plener

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