Tiger Beer: Tiger Uncage Charlie Ruedpokanon (60 second)

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Description

Tiger 2014 campaign heroes have each inspired others to chase their dreams and not be caged by convention.

A two-minute action film trailer was all it took to change the course of Charlie's life, attracted to the silver screen not by the thought of acting but the lure of action. Learning at the knee of Shaolin Masters he found his way into one of Asia's top stunt troupes and pushing the boundaries of what is humanly possible every day. Raised in America Charlie followed the advice of his hard- working Thai parents and played it safe going to college and getting a degree in business management. But he knew there was more and the inspiration of Asia's amazing action films could not be denied, leading him to break free and chase his dream or becoming a stuntman.

Credits
Date
Jun 04, 2014
Agency:
Droga5 Sydney
Client:
Heineken - Asia Pacific
Creative Director:
Andrew Fergusson
Art Director:
Leslie Sharpe
Agency Producer:
Holly Alexander
Business Director:
Richard Sweetman
Production Company:
Finch
Director:
Christopher Riggert
Producer:
Michael Hilliard
Director of Photography:
Jeremy Rouse
Editor:
Peter Sciberras
Post Production and VFX:
Heckler
Music:
Sonar Music
Music:
Song Zu
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