Creativity

Tiji: Colors

In the beginning, there was black and white

Published on Apr 28, 2011

Editor's Pick

DDB Paris follows up its award-winning Le Ballon with a sweeping new animated spot, Colors.

The spot, for TiJi, Lagardere Active's preschool channel, goes back to "the beginning," and shows an invisible, omni-powerful hand wielding a brush that colors the world and all the creatures in it. All the creatures except one...

The spot manages to provide enough magical goodness for kids but a just touch of melancholy makes the result sweet and affecting rather than cloying.

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About

Credits

Date
Apr 28, 2011
Agency:
DDB Paris
Client:
Tiji
Executive Creative Director:
Alexandre Herve
Copywriter:
Charlotte Roux
Art Director:
Heloise Condroyer
Agency Producer:
Marie Massis
Agency Producer:
Sophie Megrous
Director:
Akama
Production:
Wanda
Producer:
Claude Fayolle
Producer:
Vanessa Koscianski
Sound Production:
THE
Composer:
Michael Korb
Music:
Swing Jungle Colors

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