Creativity

Tim Tam: Truly Madly Tim Tam

Biscuits grow on trees.

Published on May 21, 2012

Editor's Pick

When fans wrote they wished Tim Tams would grow on trees on the brand's Facebook page, DDB Sydney and Tim Tam parent Arnott's decided they would turn that wish into reality.

The agency, along with production company Mango, created an orchard where the biscuits grew on trees in Sydney's Martin Place. The spot, seen here, shows fans discover and pick the 100,000 Tim Tams off the shrubs.

A Facebook appalso lets fans add their names to the commercial and personalize the content.

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About

Credits

Date
May 21, 2012
Agency:
DDB Sydney
Client:
Tim Tam
ECD:
Dylan Harrison
CD:
Scott Huebscher
Creative Team:
Richard Apps
Creative Team:
Andrew Allsop
Creative Team:
Erica Valenti
Craft Designer:
Shane Wahl
Managing Partner:
Nicole Taylor
Planning Director:
David Chriswick
Business Director:
Dave Murphy
TV Producer:
Samantha Meehan
Project Director:
Rebecca Jones
Senior Executive Producer:
Brooke Pilton
Senior Community Manager:
Hannah Cooper
Head of Publicity:
Tina Alldis
Digital Producer:
Jeroen Jedeloo
Digital Producer:
Raghav Mathur
Digital Producer:
Tribal DDB
Technical Director:
Ferdinand Haratua
Digital Team:
Robertus Johansyah
Digital Team:
Mark Esther
Digital Team:
Josh Kelly
Digital Team:
Ivan Yip
Director:
Simon MacRae
Director:
Orange Whip Films
Producer:
Alex Mooney
DOP:
Judd Overton
Production Designer:
Jamie Morris
Editor:
Stuart Morley
Post-production:
Fanatic Films
Music:
Nylon
Composer:
Blair Joscelyne
Media Agency:
MEC Global

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