Timberland: 10061

These boots may be made for walking—but as it turns out, a pair of Timberlands can make a pretty good canvas, too. The purveyor of outdoor gear has launched 10061.com, a new website created by Arnold/Boston aimed at building an entire commu

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These boots may be made for walking—but as it turns out, a pair of Timberlands can make a pretty good canvas, too. The purveyor of outdoor gear has launched 10061.com, a new website created by Arnold/Boston aimed at building an entire community of artistic-minded adventurers. In addition to letting aspiring artists, writers, directors and photographers upload their work into the user gallery or design their own boots on the DYOB page, the site spotlights the video diaries and sketches of five artists from New York City, each tasked with creating a signature Timberland boot that reflects their passion for their community as part of an ongoing showcase called "The Boroughs Project."
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About

Credits
Date
Oct 23, 2006
Chief Creative Officer:
Pete Favat
Creative Director:
Chris Carl
Creative Director:
Colin Jeffery
Creative Director:
John Kieselhorst
Art Director:
John Kieselhorst
Art Director:
Colin Jeffery
Art Director:
Paulo Lopez
Copywriter:
Chris Carl
Designer:
Paulo Lopez
Designer:
Sara Rodriguez
Producer:
Claudine Kaprielian
Information Architect:
Melissa Goldstein
Information Architect:
Joe Antonuccio
Information Architect:
Priya Chitre
Editor:
Patrick Burns
Agency:
Arnold Boston
Programmer:
Struck Design
Interactive Production Supervisor:
Struck Design
Interactive Production Artist:
Struck Design
Flash Programmer:
Struck Design
Client:
Timberland
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