Creativity

Timberland: Boat Shoe in a Bottle

In keeping with its "Make it Better" positioning, the Timberland Classic Boat Shoe isn't just any old deck moccasin but "a hybrid of detailed craftsmanship and unparalleled water performance," says Arnold CD Chris Carl, cruising i

Published on Sep 08, 2006

Editor's Pick

In keeping with its "Make it Better" positioning, the Timberland Classic Boat Shoe isn't just any old deck moccasin but "a hybrid of detailed craftsmanship and unparalleled water performance," says Arnold CD Chris Carl, cruising in copywriter mode. "So, to drive the point home, we used the most classic and iconic hybrid of detailed craftsmanship and water performance you can find on the high seas. And in case you didn

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