Timberland: Expedition Timberland

Find adventure, no matter where you live.

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Mullen and Ansible Mobile have partnered with Timberland to launch "Expedition Timberland," a mobile app for both the iPhone and the Blackberry that helps lovers of the outdoors find adventure in the big city. The app leads users to local hiking trails, neighborhood walks and great city views.

"Expedition Timberland" also includes the "Timber Trail" game, which asks players to gear up a hiker with the right Timberland gear as he faces various obstacles, an adventurous music playlist generator and a gear feature that gives users product info.

The app is free and currently available for six U.S. markets, New York City, Los Angeles, Boston, Chicago, Denver and Minneapolis, and will roll out to ten more cities in November. The iPhone version of "Expedition Timberland" is now live on iTunes, and the Blackberry version will launch on September 21.

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About

Credits
Date
Sep 14, 2009
Agency:
Mullen Boston
Client:
Timberland
Interactive Agency:
Ansible Mobile
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