Comfortable Work Gear Makes Up for an Awkward Work Moments in This Timberland Campaign

Comedic Ads Were Created by The Martin Agency

By Alexandra Jardine. Published on Sep 19, 2017

Editor's Pick

A humorous new campaign for Timberland Pro workwear is based around the idea that work can be "uncomfortable," so you might as well wear comfortable gear.

The two situations in the spots aren't so much about work being physically uncomfortable, but about awkward moments. In one, seen here, a contractor guiltily covers up his tattoo as his client argues with their teenage daughter about whether she's allowed to get one. Another spot sees a warehouse worker wincing as his colleague makes weird grunting noises while lifting boxes that are clearly far too heavy.

The campaign is by The Martin Agency and the spots were directed by Michael Downing at Biscuit.

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Sep 19, 2017
The Martin Agency
Timberland PRO
Director of Marketing:
Cassie Heppner
Senior Marketing Manager:
Rebecca Conway
Associate Marketing Manager:
Ryan Murphy
Chief Creative Officer:
Joe Alexander
Creative Director:
Trent Patterson
Associate Creative Director:
Alexander Zamiar
Associate Creative Director:
Jonathan Richman
Executive Content Producer:
Pamela Mahan
Associate Producer:
Coleman Sweeney
Senior Production Business Manager:
Kelly Clow
Business Affairs Coordinator:
Juanita McInteer
Business Manager:
Kim Leonard
Account Director:
Michael Henry
Senior Planner:
Adalie Reuter
Project Manager:
Karen McEwen Gates
Production Company:
Michael Downing
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Mercedes Allen
Head of Production:
Rachel Glaub
Production Service Company:
Partners Film Company
Executive Producer:
Gigi Realini
Head of Production:
Sandy Kelly
Shannon Barnes
Director of Photography:
Andre Pienaar
John Dingfield
Assistant Editor:
Mark Sheridan
Post Production Coordinator:
Claire Smalley
Company 3
Tyler Roth
Method Studios
Flame Artist:
Ryan Wood
Flame Assistant:
Jason Kerman
Brett Glover
Audio Post Company:
Rainmaker Studios
Sound Designer & Mix Engineer:
Jeff McManus
Executive Producer, Owner:
Kristin O'Connor
General Manager/Scheduler:
Clinton Spell II

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