Creativity

Time Magazine: Attachment Parenting Cover

Like it or not, this one has people talking.

Published on May 11, 2012

Editor's Pick

Time Magazine's latest cover features a picture of a mother breastfeeding her three (almost four)-year-old son, to tease an article about attachment parenting. The image was shot by Martin Schoeller and has inspired plenty of buzz in major media outlets and on social networks. As reported by Ad Age, despite the many negative comments around the cover, the magazine itself is not feeling any repercussions--quite the contrary. No advertisers have complained--even without having received any forewarning from Time. And perhaps more significantly, it sold more online subscriptions today than it did all of last week.

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About

Credits

Date
May 11, 2012
Client:
Time Magazine
Photographer:
Martin Schoeller

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