Time is hyping its Person of the Year issue, which hits newsstands Dec. 19, with a Fallon-engineered "Red Border" campaign idea of spectacular Times Square interactive populism, via the humongous Reuters sign at Seventh A
Published on Dec 06, 2005
Time is hyping its Person of the Year issue, which hits newsstands Dec. 19, with a Fallon-engineered "Red Border" campaign idea of spectacular Times Square interactive populism, via the humongous Reuters sign at Seventh Avenue and 43rd Street. The 22-story-high digital billboard is displaying pics of official Person of the Year nominees, like J.K. Rowling (seen here), Condoleezza Rice, Bill Gates and Lance Armstrong, and rotating them with pics of thousands of what are bluntly known in the real world as ordinary people. As the agency explains, "A team of photographers roaming Times Square will snap images of passersby, and people across the world can submit their headshots via a Fallon-created website (www.impoy.com), which will transmit photos to the jumbo screen within minutes, making this the first live-to-web interaction of its kind." The first 50,000 images submitted online will be displayed individually. But that's not all; beginning Dec. 8, thanks to a searchable database, attention-seekers of all ages can find themselves on the site and e-mail their public mugs to everyone they know. The event lasts till the issue hits the stands, at which time the monster board will display the official 2005 Person of the Year. We don't have any inside track on this, but we can say with confidence that odds are good it won't be Tom DeLay. In the PDF are samples of some of those aforementioned ordinary people getting their moment in the digital sun.