Creativity

What Happens When a Time Out Shanghai Staffer Loses Their Phone?

When it Comes to Knowing a City, Nobody Does it Better than the Mag

Published on Jul 16, 2013

Editor's Pick

Stealing isn't all bad -- not when you happen to have picked up a "lost' phone that belongs to someone who works at Time Out magazine. Energy BBDO Shanghai set out to prove that nobody knows the coolest things to do in Shanghai than the people of that magazine, by planting a phone on a street and waiting to see how picks it up. And when they did, they were taken on a whirlwind tour of their city, in style. Stops included a spot behind a store that happened to belond to a vintage film collector, an amazing meal and the coolest bar ever.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 16, 2013
Agency:
Energy BBDO Shanghai
Client:
Time Out

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.