What Happens When a Time Out Shanghai Staffer Loses Their Phone?

When it Comes to Knowing a City, Nobody Does it Better than the Mag

Published on

Editor's Pick

Stealing isn't all bad -- not when you happen to have picked up a "lost' phone that belongs to someone who works at Time Out magazine. Energy BBDO Shanghai set out to prove that nobody knows the coolest things to do in Shanghai than the people of that magazine, by planting a phone on a street and waiting to see how picks it up. And when they did, they were taken on a whirlwind tour of their city, in style. Stops included a spot behind a store that happened to belond to a vintage film collector, an amazing meal and the coolest bar ever.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 16, 2013
Agency:
Energy BBDO Shanghai
Client:
Time Out
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age