Creativity

Interracial Couples Deserve Emojis Too, Says Tinder

Dating Site Launches Petition for the Icons; Reddit Co-Founder Alexis Ohanian Is Also Supporting the Effort

By Garett Sloane. Published on Feb 27, 2018

Editor's Pick

Tinder and Reddit's Alexis Ohanian are supporting an effort to support emojis that represent multicultural couples.

On Tuesday, Tinder introduced a campaign advocating for new emojis that depict couples of different races and ethnicities. The campaign features a new video (above), a website and a petition written by Tinder and Ohanian, a co-founder of Reddit.

Tinder wrote about the cause on its blog: "While emojis for people of color and emojis for same-sex couples both became a reality in 2015, one group of people is still excluded from emoji representation: interracial couples. Isn't it time all love was represented?"

Emojis are standardized across digital properties like Google, Apple, Microsoft, Twitter, Tinder and Facebook by a consortium called Unicode. In 2015, it introduced emojis to represent races in addition to caucasians.

The emojis that show families and couples holding hands, however, only offer people of the same racial background.

Ohanian was also behind the movement to introduce emojis wearing hijab, the religious head-coverings.

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Credits

Date
Feb 27, 2018
Agency:
Marcel Sydney
Client:
Tinder
Production House:
Heckler
Director:
Tim Kindler
Executive Producer:
Will Alexander
Executive Head of VFX:
Jamie Watson
Live Action Producer:
Charu Menon
Post Producer:
Amy Jarman
Editor:
Andrew Holmes
Colorist:
Clement Bouchet
Illustrator:
Fred Venet
Animator:
Shaun Leong-Williams
Animator:
Adrien Girault
Compositor:
Maxence Peillon
Compositor:
Bertrand Polivka

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