Do These Absurdist Spots Make You Hungry for Tiny Toast?

100% Mobile Campaign From Agency Walrus Targets Teens on Snapchat, Instagram, YouTube and Tumblr

By Simon Dumenco. Published on Jul 11, 2016

Editor's Pick

Who's supposed to eat Tiny Toast, General Mills' first completely new cereal brand in 15 years? Teens, apparently, judging from a new 100% mobile campaign out of agency Walrus, which is targeting non-adult cereal eaters where they live -- on Snapchat, Instagram, YouTube and Tumblr.

If you're a teen, the four absurdist spots in this campaign are designed to get you haha-ing and sharing, and then bugging your mom or dad to buy Tiny Toast. In addition to "Birds," above, the campaign includes videos titled "Seagull," "Horse" and (ewww*) "Sheep."

*That's an expression of disgust at the gross-out humor, not a sheep noise.

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Jul 11, 2016
Chief Creative Officer:
Deacon Webster
Tiny Toast
Alex Behles
Marco Diaddezio
Art Director:
Evan Vosburgh
Art Director:
Elliott Graham
Chris Thielo
Production Company:
Pet Gorilla
Luc Schrugers

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