Do These Absurdist Spots Make You Hungry for Tiny Toast?

100% Mobile Campaign From Agency Walrus Targets Teens on Snapchat, Instagram, YouTube and Tumblr

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Editor's Pick

Who's supposed to eat Tiny Toast, General Mills' first completely new cereal brand in 15 years? Teens, apparently, judging from a new 100% mobile campaign out of agency Walrus, which is targeting non-adult cereal eaters where they live -- on Snapchat, Instagram, YouTube and Tumblr.

If you're a teen, the four absurdist spots in this campaign are designed to get you haha-ing and sharing, and then bugging your mom or dad to buy Tiny Toast. In addition to "Birds," above, the campaign includes videos titled "Seagull," "Horse" and (ewww*) "Sheep."

*That's an expression of disgust at the gross-out humor, not a sheep noise.

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Jul 11, 2016
Chief Creative Officer:
Deacon Webster
Tiny Toast
Alex Behles
Marco Diaddezio
Art Director:
Evan Vosburgh
Art Director:
Elliott Graham
Chris Thielo
Production Company:
Pet Gorilla
Luc Schrugers
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