Creativity

Tipp-Ex and Pharrell Williams Collaborate on a New 'Hunter and Bear' Adventure

Buzzman Paris Asks Consumers to Uncover Singer's Inspirational Tome

Published on Apr 24, 2014

Editor's Pick

Tipp-Ex brings back The Hunter and The Bear (last seen in 2012) for a new social adventure with none other than "Happy" singer Pharrell Williams. The new adventure started when the brand, along with Buzzman, asked the singer and producer to write a book about the source of his inspiration. But as seen in the film at the beginning of the site, the bear, scared of how many readers are trying to steal the book, covered it entirely with Tipp-Ex.

Now, the site asks you to enter the cabin and "find" the words that were covered. All three -- the hunter, bear and Pharrell -- will be there with hints to help you. The more words you find, the higher up your name will appear in the credits. At the end of the project, "The Social Book" will be published, with profits going to an organization supporting disadvantaged children attempting to rewrite the course of their lives.

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About

Credits

Date
Apr 24, 2014
Agency:
Buzzman Paris
Client:
Tipp-Ex

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