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Titanic: The Artifact Exhibit

Carmichael Lynch has created an icy-cool promotional poster for "Titanic: The Artifact Exhibit," which recently opened at the Denver Museum of Nature and Science. "Many people remember the iceberg, but few remem

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Carmichael Lynch has created an icy-cool promotional poster for "Titanic: The Artifact Exhibit," which recently opened at the Denver Museum of Nature and Science. "Many people remember the iceberg, but few remember the dozens of other contributing factors that led to the Titanic's demise," note writers Ellie Anderson and Tim Gillingham.
"The poster pulls the reader down into the cold, dark depths with each line of copy."


But that's not the half of it. "As a poignant reminder of the tragedy, we brought the campaign to street level," putting life preservers  on statues around Denver (see the PDF). This arguably morbid stunt played well, they say, and "the bright orange life preservers attracted a lot of attention." No doubt. But if this seems a tad uncomfortably real, "everything about the exhibit is very personal," they point out. It's called "The Artifact Exhibit," after all, which includes the display of passengers' belongings, and to top it off, visitors to the show "receive a replica boarding pass of an actual passenger upon entrance," as the museum press kit puts it.

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About

Credits
Date
Jul 16, 2007
Client:
Denver Museum of Nature and Science
Executive Creative Director:
Andrew Clarke
Creative Director:
Glen Wachowiak
Copywriter:
Tim Gillingham
Copywriter:
Ellie Anderson
Art Director:
Antonio Bonafacio
Photographer:
Nick Vedros
Agency:
Carmichael Lynch
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