Creativity

Titus: Suggested Retail

Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," sa

Published on Dec 19, 2006

Editor's Pick

Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," says art director Alex Rice. "What would you sacrifice to get a Titus bike?" Nothing of yours, you'll notice. "We wanted to keep the art direction really simple and let the photos do the talking."

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About

Credits

Date
Dec 19, 2006
Creative Director:
Thomas Dooley
Creative Director:
Jonathan Schoenberg
Copywriter:
Jonathan Schoenberg
Art Director:
Alex Rice
Photographer:
Brooks Freehill
Client:
Titus
Agency:
TDA

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