Titus: Suggested Retail

Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," sa

Published on

Editor's Pick
Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," says art director Alex Rice. "What would you sacrifice to get a Titus bike?" Nothing of yours, you'll notice. "We wanted to keep the art direction really simple and let the photos do the talking."
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 19, 2006
Creative Director:
Thomas Dooley
Creative Director:
Jonathan Schoenberg
Copywriter:
Jonathan Schoenberg
Art Director:
Alex Rice
Photographer:
Brooks Freehill
Client:
Titus
Agency:
TDA
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age