Creativity

TiVo: You've Got a Life

TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least lik

Published on Sep 02, 2004

Editor's Pick

TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least likely to identify themselves as 'television involved' in any way," explains GS&H director of strategy and planning Kathleen Kusek. "They were the opposite of couch potatoes

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About

Credits

Date
Sep 02, 2004
Client:
TiVo
Copywriter:
Mike Bales
Illustrator:
David Hughes
Creative Director:
Scott Aal
Creative Director:
Grant Richards
Art Director:
Will Roth
Print Producer:
Philip McCanless
Agency:
Grant Scott & Hurley

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