TiVo: You've Got a Life

TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least lik

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TiVo's strategy, formerly built around the tag "TV your way," has been updated by San Francisco's Grant, Scott & Hurley to "You've got a life. TiVo gets it." "We found that, ironically, the target market was the least likely to identify themselves as 'television involved' in any way," explains GS&H director of strategy and planning Kathleen Kusek. "They were the opposite of couch potatoes
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About

Credits
Date
Sep 02, 2004
Client:
TiVo
Copywriter:
Mike Bales
Illustrator:
David Hughes
Creative Director:
Scott Aal
Creative Director:
Grant Richards
Art Director:
Will Roth
Print Producer:
Philip McCanless
Agency:
Grant Scott & Hurley
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