Creativity

Tjareborg: Dog

Kids say the darndest things.

Published on Aug 22, 2011

Editor's Pick

In two spots for travel agency Tjareborg, agency 358 Helsinki tries to find explanations for everyday details like easy check-in at the hotel -- within a kid's imagination.

The idea is to communicate the agency's family-focused concept vacations -- and how a child might view it. The animation in the television spots are based on actual illustrations by the kids themselves. The campaign also includes print and online ads. It's quite a contrast from an earlier campaign, which focused on child-free getaways.

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About

Credits

Date
Aug 22, 2011
Agency:
358 Helsinki
Client:
Tjareborg
Creative Director:
Antero Jokinen
Copywriter:
Taro Korhonen
Art Director:
Maria Fridman
Copywriter:
Jonathan Mander
Client Team Director:
Robert From
Strategist:
Milla Kokko
Producer:
Krista Durchman
Director:
Teemu Niukkanen
Producer:
Katja Jokinen
Animation:
Fake Graphics

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