Tjareborg: Ninja

Kids say the darndest things.

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In two spots for travel agency Tjareborg, agency 358 Helsinki tries to find explanations for everyday details like easy check-in at the hotel -- within a kid's imagination.

The idea is to communicate the agency's family-focused concept vacations -- and how a child might view it. The animation in the television spots are based on actual illustrations by the kids themselves. The campaign also includes print and online ads. It's quite a contrast from an earlier campaign, which focused on child-free getaways.

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About

Credits
Date
Aug 22, 2011
Agency:
358 Helsinki
Client:
Tjareborg
Creative Director:
Antero Jokinen
Copywriter:
Taro Korhonen
Art Director:
Maria Fridman
Copywriter:
Jonathan Mander
Client Team Director:
Robert From
Strategist:
Milla Kokko
Producer:
Krista Durchman
Director:
Teemu Niukkanen
Producer:
Katja Jokinen
Animation:
Fake Graphics
Category
Genre
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