Creativity

This Family Christmas Sing-Along Isn't Quite What You Expect

Andreas Nilsson Serves Up a Festive Surprise for TK Maxx

By Alexandra Jardine. Published on Nov 07, 2016

Editor's Pick

Thus far, perhaps with the exception of Burberry's cinematic trailer, we haven't seen anything desperately original among the U.K. Christmas advertising-fest. But the festive offering from TK Maxx changes that, with a very different, very funny spot from Wieden & Kennedy London, directed by Biscuit's Andreas Nilsson ("Epic Split.")

The scene is a beautifully decorated house in the snow, with a festively-dressed family all gathered around the piano. Grandma opens her mouth to sing what you expect might be a carol or "Jingle Bells." However, when she starts gargling with her cup of tea, you start to suspect something is up. After a few seconds, it dawns on you that they're all breaking into an a cappella chorus of "Misirlou," best known as the theme music from Tarantino's "Pulp Fiction" (surely the least heartwarming film you can think of). Even the dog joins in and everyone, even a cute baby, has a hilarious part to play.

The point of all this? To illustrate the tagline: "Christmas is at its best when it's more surprising" -- promoting TK Maxx's "surprising gifts at surprising prices." It's brilliantly quirky fun and is sure to stand out among all the more whimsical offerings.

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About

Credits

Date
Nov 07, 2016
Agency:
Wieden & Kennedy London
Client:
TK Maxx
Creative Director:
Hollie Walker
Creative Director:
Freddie Powell
Creative Director:
Kim Papworth
Creative:
Bertie Scrase
Creative:
Christen Brestrup
Creative:
Peter Browse
Creative:
Joseph Koprowski
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Group Account Director:
Victoria Dundson
Account Director:
Charlotte Evans
Account Manager:
Nick Judd
Head of Planning:
Paul Colman
Planner:
Alex Allcott
TV Producer:
Richard Adkins
TV Production Assistant:
Tom Dean
Production Company:
Biscuit Filmworks
Director:
Andreas Nilsson
Executive Producer:
Orlando Wood
Line Producer:
Kwok Yau
Director of Photography:
Adam Frisch
Editorial Company:
Cut & Run
Editor:
Ben Campbell
VFX Company:
Electric Theater Collective
VFX Producer:
Josh Robinson
VFX Shoot Supervisor:
Giles Cheetham
Lead Flame Artist:
Matt Jackson
Flame Assist:
Fasa Obiyo
Flame Assist:
Sarah Crux
Nuke Artist:
Courtney Pryce
Nuke Artist:
Chris Glew
Nuke Artist:
Pat Wong
After Effects Artist:
Jon Harris
After Effects Artist:
Steven Azancott
Colorist:
Lewis Crossfield
Composer and Arranger:
Christian Olsson
Composer and Arranger:
David Axelsson
Music Production:
Major Tom
Sound Design & Mix:
Wave Studios
Sound Designer:
Aaron Reynolds

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