Creativity

T-Mobile: Chuck and D-Wade Remix

Now that Miami Heat star Dwyane Wade has finally landed in Hall-of-Famer Charles Barkley's top five, the pair pass the ball to fans who can reconstruct their series of humorous T-Mobile

Published on Feb 15, 2008

Editor's Pick

Now that Miami Heat star Dwyane Wade has finally landed in Hall-of-Famer Charles Barkley's top five, the pair pass the ball to fans who can reconstruct their series of humorous T-Mobile spots courtesy of Publicis West, Seattle.

Using exclusive raw footage from this year’s T-Mobile “MyFaves – Dwyane Wins” Super Bowl spot, visitors to the site can create their own commercial of Chuck and D-Wade by dragging and dropping a video clip, sound effect, or music clip to an interactive timeline. By double-clicking on the timeline, one can then edit the different pieces of their customized mix and watch the twosome tangle in a variety of ways.

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About

Credits

Date
Feb 15, 2008
Client:
T-Mobile
Agency:
Publicis West Seattle
Chief Creative Officer:
Bob Moore
Executive Creative Director:
Dan Fietsam
CD/Art Director:
Rob Hollenbeck
CD/Copywriter:
Steve Williams
Agency Producer:
Nicole Dundas
Director of Broadcast:
Derek Ruddy
Interactive Production:
Garrigan Lyman Group
Director:
Stacy Wall

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