Creativity

T-Mobile: Dancing Dads

Guess what Dad's dancing to.

Published on Jun 20, 2012

Editor's Pick

Apparently, dancing dads are an integral part of British culture. So, as part of its What Britain Loves activity, T-Mobile has launched a social media campaign centered around "dancing dads". The interactive competition created by Saatchi & Saatchi, invites you to guess what the Dads in question are dancing to in order to win a new smartphone. It launched on Facebook and YouTube on Sunday 17 June (Father's Day) and promotes unlimited free texts available to customers as part of T-Mobile's Text Plan on pay as you go.

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About

Credits

Date
Jun 20, 2012
Agency:
Saatchi & Saatchi London
Client:
T-Mobile

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