T-Mobile: Dancing Dads

Guess what Dad's dancing to.

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Apparently, dancing dads are an integral part of British culture. So, as part of its What Britain Loves activity, T-Mobile has launched a social media campaign centered around "dancing dads". The interactive competition created by Saatchi & Saatchi, invites you to guess what the Dads in question are dancing to in order to win a new smartphone. It launched on Facebook and YouTube on Sunday 17 June (Father's Day) and promotes unlimited free texts available to customers as part of T-Mobile's Text Plan on pay as you go.

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About

Credits
Date
Jun 20, 2012
Agency:
Saatchi & Saatchi London
Client:
T-Mobile
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