Creativity

Drake Sings 'Hotline Bling' in a T-Mobile Super Bowl Ad

Carrier Will Have Two Spots in the Game

By Maureen Morrison. Published on Feb 02, 2016

Editor's Pick

You used to call me on my cellphone… powered by T-Mobile?

The well-known phrase from Drake's "Hotline Bling" is, not surprisingly, the center of the T-Mobile Super Bowl ad featuring Drake, which the company unveiled this morning on NBC's "Today." The ad was created out of Publicis. T-Mobile still has another ad in the Super Bowl, but apparently that one will not be revealed until the broadcast itself on CBS.

The carrier on Friday announced it was placing two spots in the Super Bowl.

This article also appears on Adage.com.

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About

Credits

Date
Feb 02, 2016
Agency:
Publicis Seattle
CCO:
Andrew Christou
Client:
T-Mobile
ECD:
Jason Lucas
CD:
Earl Wallace IV
Director of Integrated Production:
Corey Bartha
Head of Broadcast:
Adam Oliver
Producer:
Ryan Shanholtzer
Sr. Copywriter:
Dan Peterson
Group Account Director:
Adam Thomason
Head of Business Affairs:
Deb Groth
Traffic Manager:
Tina Mulcahy
Production Company:
PRETTYBIRD
Director:
Paul Hunter
Editorial:
Arcade Edit LA
Editor:
Kyle Brown
Telecine:
CO3 LA
Online & VFX:
Method
Audio Post Company:
Eleven
Entertainment Marketing Consultant:
Platinum Rye Entertainment
Music Licensing:
Platinum Rye Entertainment

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