For the D-Wade Sidekick launch hoopla at the 2007 NBA All-Star Weekend in Las Vegas in February ? T-Mobile is the NBA's "official wireless telecommunications partner" ? HADW, in conjunction with Seattle agency Wexley School for Girls, unveiled what was billed as the world's tallest wallscape, on the Mandalay Bay Hotel (see the PDF), among other D-Wade brand immersion efforts.
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