Creativity

Frankenstein's Monster Explains The Simplicity of T-Mobile's Offerings

Publicis continues marketer's funny new tack with comparison tactic

Published on Apr 22, 2013

Editor's Pick

We're quite liking the new direction T-Mobile has taken, retiring (at least for now) the gal in pink for a humorous approach. Publicis USA'a latest spot, which debuted during the NBA playoffs, stars Dr. Frankenstein and his monster presenting the differences between T-Mobile and rival AT&T. The doc tries lay out T-Mobile's benefits in an oversimplified fashion, to the annoyance of his creation, who, like the audience is way smarter than he assumes.

The spot was directed by Epoch's Phil Morrison, who was also behind the camera for the previous smart vs. not-so-smart repartee between two competitors, Mac and PC, out of TBWA Media Arts Lab.

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About

Credits

Date
Apr 23, 2013
Agency:
Publicis Seattle
Chief Creative Officer:
Andrew Christou
Client:
T-Mobile
Agency:
Publicis & Hal Riney San Francisco
Chief Creative Officer:
Kevin Roddy
CD/AD:
Aaron James
CD/CW:
Mark Sweeney
Head of Production:
Adam Oliver
Senior Producer:
Jen Allen
Assistant Producer:
Morgan Freed-McHenry
Director:
Phil Morrison
Executive Producer:
Melissa Culligan
Executive Producer:
John Duffin
Line Producer:
Timory King
Director of Photography:
Matthew Libatique
Editor:
Paul Martinez
Editorial:
Arcade
Executive Producer:
Damien Stevens
Print Producer:
Amburr Farls
Assistant Editor:
Trevor Schulte
Chief Marketing Officer:
Mike Sievert
Senior VP of Brand & Advertising:
Peter DeLuca

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