Creativity

Kim Kardashian Mocks Her Own Selfies in T-Mobile's Super Bowl Spot

Ad Promotes Mobile Brand's 'Data Stash'

Published on Jan 26, 2015

Editor's Pick

Kim Kardashian West promotes T-Mobile's new "data stash" offering in this Super Bowl spot from T-Mobile, by poking fun at her own ubiquitous social media presence. Proving she has a sense of humor, the reality star urges viewers to save their data so that they can see more of her selfies and self-promotion. The spot, by Publicis Seattle, is one of two T-Mobile bought during the game, and will run during the first quarter. Read more about the campaign over at AdAge.com.

The new ad's quite a step up, at least comedy-wise, from Ms. Kardashian's previous Super Bowl appearance.

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About

Credits

Date
Jan 26, 2015
Agency:
Publicis Seattle
Chief Creative Officer:
Andrew Christou
Client:
T-Mobile
Executive Creative Director:
Jason Lucas
Creative Director/Copywriter:
Scott Kaplan
Copywriter:
Peter Rosch
Director of Integrated Production:
David Logan
Producer:
David Logan
Executive Producer:
Jen Allen
Head of Broadcast:
Adam Oliver
Director:
Paul Hunter
Co-Founder/Executive Producer:
Kerstin Emhoff
Head Of Production:
Tracy Hauser
Line Producer:
Julia Roberson
Director of Photography:
Jeff Cronenweth
Production Designer:
Michael Gaw
Editor:
David Brodie
Executive Producer:
Angela Dorian
Producer:
Dina Ciccotello
Music:
Search Party
Producer:
Meghan Currier
Composer:
Matthew Hollingsworth
VFX:
Method Studios
Senior VFX Supervisor:
Benjamin Walsh
VFX Producer:
Michelle Machado
2D Supervisor:
Emily Irvine
Executive Producer:
Stephanie Gilgar

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