Creativity

Sarah Silverman and Chelsea Handler Trade Boasts for T-Mobile

Second Super Bowl Spot Stayed With Female Star Power

Published on Feb 02, 2015

Editor's Pick

Having served up Kim Kardashian West for its first spot in the Super Bowl, T-Mobile stayed with female celebrities for its second. In the ad, called "One Upped," Chelsea Handler and Sarah Silverman exchange escalating boasts using the carrier's Wi-Fi feature. Their claims of where in their house they're using it get more and more ridiculous -- a hydroponic kale garden, a figure skating basement even an underground birthing suite -- emphasising the carrier's signal strength. Publicis Seattle created both spots. Read more about the campaign over at AdAge.com.

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About

Credits

Date
Feb 02, 2015
Agency:
Publicis Seattle
Client:
T-Mobile

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