T-Mobile: Sidekick 3

Walking down the street with the new Sidekick 3 in hand, surfing the web, IMing friends and rocking out to tunes as you go—that's the epitome of cool, as envisioned by Publicis West and The Barbarian Group's microsite for th

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Walking down the street with the new Sidekick 3 in hand, surfing the web, IMing friends and rocking out to tunes as you go—that's the epitome of cool, as envisioned by Publicis West and The Barbarian Group's microsite for the launch of T-Mobile's all-purpose phone. Playing off the idea that your Sidekick 3 is the center of your social life, the site allows visitors to explore the phone's numerous features by strolling down a lively virtual street teeming with all sorts of animated surprises. Fantastically illustrated by the quartet of British graphic artists known as I Love Dust, the fully interactive environment is populated by hip pedestrians who show you all the cool things your Sidekick can do for you.
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About

Credits
Date
Aug 03, 2006
Chief Creative Officer:
Bob Moore
Creative Director:
David Kim
Art Director:
Spencer Sass
Art Director:
Randall Statler
Copywriter:
Sarah Bergey
Interactive Producer:
Lisa Wessling
Design:
Kwabe Fosu
Design:
Dominic Campese
Strategy:
Ashley Wood
Strategy:
Andy Knobloch
Project Manager:
Erin Keeley
Copywriter:
Barrie Arliss
Agency:
Publicis West Seattle
Illustrator:
I Love Dust
Web Developer:
The Barbarian Group
Client:
T-Mobile
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