T-Mobile's Mystery Super Bowl Star: Steve #Ballogize Harvey

Comedian Thankful He Doesn't Have to Apologize This Time

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T-Mobile last week unveiled one of its Super Bowl ads, leaving the rest of its Super Bowl plans a mystery until tonight's kickoff in the hopes of generating some anticipation.

The carrier's other ad ran in the second quarter, and starred Steve Harvey, who infamously crowned the wrong contestant Miss Universe recently.The ad is both a play on that gaffe and a nod to recent ads that the telecom has been running in response to a recentVerizon ad called "A better network as explained by colorful balls."

The end of the ad shows a hashtag #ballogize, yet another nod to the balls ads that T-Mobile and Verizon (and AT&T, too) aired, and also a nod to Mr. Harvey's apology to Miss Colombia for accidentally crowning her the winner, when he should have crowned Miss Philippines, the actual winner.

Mr. Harvey alluded to T-mobile by using the #ballogize hashtag before kickoff, but did not directly mention the carrier. T-Mobile's ad featuring Mr. Harvey aired in the second quarter.

T-Mobile, for its part, worked with Mr. Harvey to supplement the hashtag with GIFs and memes on Twitter and Facebook, said Peter DeLuca, senior VP-brand and advertising at T-Mobile, related to various happenings on the field in real time, like a missed field goal, for instance.

Mr. Harvey will appear in the GIFs but will also take over the T-Mobile Twitter feed for part of the game.

Read more about T-Mobile's Super Bowl efforts on Adage.com.

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About

Credits
Date
Feb 07, 2016
Agency:
Publicis Seattle
Client:
T-Mobile
Director of Integrated Production:
Corey Bartha
VP/Executive Producer:
Jen Allen
Head of Broadcast:
Adam Oliver
Sr. Producer:
Wade Harpootlian
CCO:
Andrew Christou
ECD:
Jason Lucas
CD:
Ryan Blum
Copywriter:
Andrew Lewis
Art Director:
Chad Ford
Group Account Director:
Adam Thomason
Account Supervisor:
Christie Mattern
Head of Business Affairs:
Deb Groth
Business Affairs:
Peter Bech
Production Company:
Pretty Bird
Director:
Paul Hunter
EP:
Ali Brown
Line Producer:
William Green
Editorial Company:
Arcade
Editor:
Kim Bica
Editor:
Glen Montgomery
Managing Partner:
Damien Stevens
EP:
Nicole Visram
Sr. Producer:
Adam Becht
Assistant:
John Gallagher
Telecine:
Apache
Colorist:
Shane Reed
EP:
LaRue Anderson
Producer:
Caitlin Forrest
Online & VFX:
Timber
Managing Director:
Damian Stevens
CD/Partner:
Jonah Hall
CD/Partner:
Kevin Lau
EP:
Sabrina Elizondo
Sr. Producer:
Megan Kennedy
Lead Flame:
Miles Kinghorn
Flame Assist:
Brandon Harden
Nuke Artist:
Daniel Raschko
Nuke Artist:
Mark Robben
Nuke Artist:
Brian Sales
Nuke Artist:
Michael Loney
CG Animation, Modeling & Lighting:
Brad Hayes
CG Animation, Modeling & Lighting:
Casey Benn
Particle VFX:
Jonah Hall
CG Tracking:
Matthew Merkovich
Design & 2D Animation:
Kevin Lau
Design & 2D Animation:
Dan Blank
Audio Post Company:
Lime Studios
Mixer:
Loren Silber
Assistant:
Mark Nieto
EP:
Susie Boyajan
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Producer:
Ashley Benton
CD:
Kelly Bayett
Licensed Track:
"Toys In The Arric' by Dominik Hauser

See more credits

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