Droga5 has debuted its first big push for T-Mobile, a campaign for "T-Mobile Tuesdays." The initiative lets customers download an app to get free products from marketers like Domino's, Wendy's and Lyft. DJ Khaled will be the face of the program, promoting it through a variety of digital channels, including a Snapchat talk show.
Each week, T-Mobile will be giving customers a free takeout pizza from Domino's, a Wendy's Frosty and a movie rental from Vudu, Walmart's video on-demand service. There will be larger prizes up for grabs as well, including trips to Mandalay Bay in Las Vegas or an expedition along the Inca Trail. To win the bigger prizes, customers will have to play a brief game in the app.
Other partners involved in T-Mobile Tuesdays include Buffalo Wild Wings, Condé Nast, Fandango, Gilt, HotelTonight, Legendary Pictures and Universal Pictures, Major League Baseball, MGM Resorts International, Samsung Electronics America, Shell and StubHub.
The Snapchat talk show, what T-Mobile CMO Andrew Sherrard refers to as "snapisodes," will consist of vignettes in which DJ Khaled will talk with people related to the programs, starting with T-Mobile CEO John Legere. So far there are eight episodes lined up, and though the company declined to say what other guests will appear in the ads, the subject matter will be related to partners working with T-Mobile on the giveaways.
The "snapisodes" will appear on Snapchat discover channels including BuzzFeed, Daily Mail, Comedy Central and MTV each Tuesday. TV ads will also air promoting the programs, but they will not include DJ Khaled.
The effort is part of T-Mobile's larger program of loyalty initiatives, #GetThanked. Read the full story on Adage.com.