Creativity

TNT: A Dramatic Surprise on an Ice-Cold Day

Red button's back.

Published on Jan 24, 2013

Editor's Pick

Is the Netherlands ready for some drama? TNT hopes so. The channel launched in that country with a sequel to its infamous stunt from last year in Belgium -- with a drama-producing red button placed in Dordrecht, on a cold winter's day. This time, the drama it caused (via agency Duval Guillaume) was much more involved, featuring a public "shooting," kidnapping, and explosions. It's a worthy sequel to last year's stunt, but the beautiful part about that one was the element of surprise -- which this one, by virtue of being a sequel, just doesn't have.

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About

Credits

Date
Jan 24, 2013
Agency:
Duval Guillame Modem
Client:
TNT

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