Creativity

TNT Surprises Brazilian Movie-Goers With Impromptu Awards Ceremonies

Stunt And Viral Will Promote Academy Awards Coverage

Published on Feb 03, 2014

Editor's Pick

To promote its awards season coverage in Brazil, TNT enlisted the help of ageisobar Sao Paolo in creating a campaign that took movie-goers by surprise -- giving them the chance to feel as if they were winning an award themself. Movie theater audiences waiting to watch films were suddenly interrupted by impromptu TNT-branded "awards ceremonies" in which some of them were singled out by name and shown on the screen before one was chosen to come up and accept an award. Their surprise at the stunt was captured on this viral, which will be used to promote TNT's Oscars coverage.

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About

Credits

Date
Feb 03, 2014
Agency:
ageisobar Sao Paolo
Client:
TNT
Creative Director:
Carlos Domingos
Copywriter:
Daguito Rodrigues
Copywriter:
Ricardo Porto
Copywriter:
Nicholas Bergantin
Art Director:
Henrique Mattos
Art Director:
Cristiano Rodrigues
Art Director:
Cicero Souza
Media:
Alice Orlando
Agency Producer:
Juliana Dantino
Agency Producer:
Juliana Arrantes
Prod. Co.:
Easy Filmes
Director:
Alessandro Yamada
Sound Producer:
Ritmika

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