Creativity

TNT: Belgian Arrival -- Best of 2012 TV #9

Drama comes to Belgium.

Published on Apr 11, 2012

Editor's Pick

Deliverer of drama (or so their tagline says) TNT makes a grand splash to tell the people of Belgium that it has arrived in their country. Duval Guillaume and the network placed a large red button in the middle of an "average town square" in a small Flemish town and invited people to "push to add drama." This brilliant stunt never fails to put a smile on our face, and lands at No. 9 in our Best of 2012 countdown in the television category.

We're wondering: Did they clean up after themselves?

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Credits

Date
Apr 11, 2012
Agency:
Duval Guillame Modem
Client:
TNT
Creative Director:
Geoffrey Hantson
Copywriter:
Dieter De Ridder
Art Director:
Ad Van Ongeval
Agency Producer:
Marc Van Buggenhout
Production Company:
Czar
Director:
Koen Mortier
Executive Producer:
Eurydice Gysel
Producer:
Matthias Schellens
Director of Photography:
Norman Baert
Director of Photography:
Konrad Widelski
Director of Photography:
David Ramboe
Director of Photography:
Brian Moons
Director of Photography:
Wesley De Grie
Editor:
Manu van Hove
Editor:
Alain Dessauvage
Sound Design:
Senjan Jansen
Post Production:
Nozon

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