Creativity

Disinfect or Die: Purell Teams with TNT Dystopian Show 'The Last Ship'

Mono Creates Co-Branded Campaign

Published on Jun 12, 2014

Editor's Pick

TNT's upcoming show, "The Last Ship," is Michael Bay's newest venture. It tells the story of a future world where 80% of people have died due to a global pandemic. Mono teamed up with the channel for an experience in New York's Grand Central that includes, among other things, a strategic partnership with Purell.

The experience also includes images of gas masks and stairs painted 20% black and 80% red, signifiying the survival rate as depicted in the show.

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About

Credits

Date
Jun 12, 2014
Agency:
mono
Client:
TNT

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