Creativity

This Delivery Truck Is Made Out of Human Beings

TNT Express Commercial Kicks Off Global Rebrand as 'The People Network'

Published on Sep 29, 2014

Editor's Pick

TNT Express, the Netherlands-based international courier company, today kicks off a global campaign rebranding itself as "The People Network," starting with this clever new TV commercial in which it constructs a delivery truck literally out of people. The truck's cab, frame and even engine are made out of human beings -- including real TNT employees as well as stunt people -- thanks to a filming technique that used real people next to CGI-generated figures in the same shot (you can find out more about the complex production techniques involved in a series of YouTube videos.) The spot, directed by Mischa Rozema from PostPanic, was created by Amsterdam agency Etcetera/DDB. The wider campaign includes TV, digital, out-of-home, direct, promotion, print and radio.

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About

Credits

Date
Sep 29, 2014
Agency:
Etcetera/DDB
Client:
TNT
Creative Director:
Peter van Leeuwen
Creative Director:
Markus Ravenhorst
Copywriter:
Markus Ravenhorst
Art Director:
Peter van Leeuwen
Art Director:
Robin Pas
Art Director:
Fabian Schulting
Producer:
Robert Roosenstein
Project Manager:
Maaike Langereis
Designer:
Tatiana Consoli
Interactive Designer:
Alex Constantinou
Developer:
Kees van Dorp
Developer:
Jeffrey Sol
Production Company:
PostPanic
Director:
Mischa Rozema
Executive Producer:
Jules Tervoot
Producer:
Annejes van Liempt
Editor:
Benjamin
Post Production:
PostPanic
Director of Photography:
Jon Gaute Espevold
Executive Producer:
Pivot Audio
Executive Producer:
Guy Amital
Music:
Soundadventure
Sound Designer:
Lawrence Home

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