This Delivery Truck Is Made Out of Human Beings

TNT Express Commercial Kicks Off Global Rebrand as 'The People Network'

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TNT Express, the Netherlands-based international courier company, today kicks off a global campaign rebranding itself as "The People Network," starting with this clever new TV commercial in which it constructs a delivery truck literally out of people. The truck's cab, frame and even engine are made out of human beings -- including real TNT employees as well as stunt people -- thanks to a filming technique that used real people next to CGI-generated figures in the same shot (you can find out more about the complex production techniques involved in a series of YouTube videos.) The spot, directed by Mischa Rozema from PostPanic, was created by Amsterdam agency Etcetera/DDB. The wider campaign includes TV, digital, out-of-home, direct, promotion, print and radio.

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About

Credits
Date
Sep 29, 2014
Agency:
Etcetera/DDB
Client:
TNT
Creative Director:
Peter van Leeuwen
Creative Director:
Markus Ravenhorst
Copywriter:
Markus Ravenhorst
Art Director:
Peter van Leeuwen
Art Director:
Robin Pas
Art Director:
Fabian Schulting
Producer:
Robert Roosenstein
Project Manager:
Maaike Langereis
Designer:
Tatiana Consoli
Interactive Designer:
Alex Constantinou
Developer:
Kees van Dorp
Developer:
Jeffrey Sol
Production Company:
PostPanic
Director:
Mischa Rozema
Executive Producer:
Jules Tervoot
Producer:
Annejes van Liempt
Editor:
Benjamin
Post Production:
PostPanic
Director of Photography:
Jon Gaute Espevold
Executive Producer:
Pivot Audio
Executive Producer:
Guy Amital
Music:
Soundadventure
Sound Designer:
Lawrence Home
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