To-Genkyo: Bad Meat Detector

Dubious color? Funny odor? This label eliminates any confusion about ambiguiously fresh meat by telling you when it's really gone bad.

Published on Sep 21, 2009

Editor's Pick

Japanese design firm To-Genkyo invented this clever label that helps tell the buyer beware of spoiled meat. Featured at this year's Good Design Awards in Tokyo, the hour-glass shaped label is printed with a special ammonia-detecting ink that darkens according to how much of the chemical is present in the meat. The more ammonia it contains, the less fresh the meat. The darkened label also effectively obscures the product's bar code, making it impossible for it to be scanned at the checkout counter when the meat is past its prime.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 21, 2009
To-Genkyo Tokyo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.