Creativity

Best of 2016 No. 8 Print/OOH/Design --Retailer Tok&Stok Brings a Physical Pinterest Button Into Its Stores

Collaboration With Pinterest in Brazil Lets People Add Items to Boards While Browsing in the Store

By Alexandra Jardine. Published on Jun 03, 2016

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At #8 in the print/design category is Brazilian furniture retailer Tok&Stok's creation of a physical Pinterest button, for customers to press and add to their PinList on their mobile as they browsed in-store. The idea is an innovative integration of the online and in-store retail environments.

Original story:

Brazilian furniture retailer Tok&Stok has integrated Pinterest into its physical stores in an innovative way, letting people trying out furniture items "pin" them directly to their boards while browsing.

In collaboration with Pinterest, agency DM9DDB created a physical Pinterest pin for customers to press, which connects via Bluetooth to the customer's PinList app on their mobile. "The innovation is in the app's easy and intuitive use and all the technology backing it up, so that you don't have to leave the app open or pair your cellphone's bluetooth with the physical button," explained Igor Puga, VP for Integration and Innovation at DM9DDB in a statement.

As seen in the film here, the pins are distributed all over the store, making it easy for people to add any item to their board -- handy, for example, if you're choosing for a wedding list or simply want to try something out for size before purchasing later. It's a great example of integration between the in-store and online environments.

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About

Credits

Date
Jun 03, 2016
Agency:
DM9DDB
Chief Creative Officer:
Aricio Fortes
Client:
Tok&Stok
Executive Creative Director:
Paulo Coelho
VP Digital Interactive:
Igor Puga
Creative Director:
Adriano Alarcon
Creative Director:
Carlos Schleder
Creative Director:
João Mostério
Art Director:
Daniel Lobo
Designer:
Daniel Matsumoto
Content Coordinator:
Pedro Baptista
Community Manager:
Thiago Martinez
Illustration:
Big Studios
Illustrator:
Rafael Nakahayashi
Illustrator:
Rodrigo Alves
Project:
Eduardo Martin
Project:
Fernando Tolusso
Project:
Rafael Gomes
Account:
Marcelo Passos
Account:
Claudia Almeida
Account:
Tania Pena
Account:
Beatriz Rodrigues
Account:
Thais Moura
RTVC:
Fabiano Beraldo
RTVC:
Juliana Henriques
RTVC:
Ana Lucia Marques
Production:
Clariana Regiani de Costa
Production:
Nereu Marinho
Digital Production:
Bizsys
Approval:
Flavia Lucena
Production Company:
Academia de Filmes
Producer:
Paulo Schmidt
Director:
Fernanda Weinfeld
Executive Producer:
Taís Caetano

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