How To Become A Man; Build Your Own Furniture

Tok & Stok recreates medieval village in DDB Brasil's spot

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You're a real man if you can build your own chairs, says furniture maker Tok & Stok in this spot out of DDB Brasil, which continues its "easy to assemble furniture" theme. Sumptously filmed in Prague, where production house Fulano Filmes and photographer Jan Velicky recreated an entire village from the 1700s, it features young men who are sent off on an "initiation trip". They return as heroes, bringing something with them: their own furniture.

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About

Credits
Date
May 08, 2013
Agency:
DDB Brasil
Client:
Tok&Stok
Executive Creative Director:
Marco Versolato
Creative Director:
Marco Versolato
Creative Director:
Joao Mosterio
Creative Director:
Andre Pedroso
Copywriter/Art Director:
Una Rubia en el Avion
Agency Producer:
Gilberto Pires
Agency Producer:
Ana Lucia Marques
Account Supervisor:
Monica de Carvalho
Account Supervisor:
Suzana Poli
Account Supervisor:
Marcelo Trivilato
Production House:
Fulano Filmes
Executive Production:
Krysse Mello
Executive Production:
Natasha Louckevitch
Director:
Mariana Youssef
Photographer:
Jan Velicky
Lighting:
Miro Zila
Edit:
Rami d'Aguiar
Music:
Supercharango
Sound Design and Mix:
Big Foote
Post Production:
Fulano Filmes
Production Agency:
Sirena
Advertiser's Supervisor:
Regis Dubrule
Advertiser's Supervisor:
Ghislaine Dubrule
Advertiser Supervisor:
Flavia Lucena

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