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Tomac Mountain Bikes: Horns of a Dilemma

Headline: "You can do more on a Tomac." This ad is intended to show that Tomac mountain bikes can handle the most difficult terrain, the agency tells us, but it looks like they're also good for annoying hunters and confusing deer. Whateve

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Headline: "You can do more on a Tomac." This ad is intended to show that Tomac mountain bikes can handle the most difficult terrain, the agency tells us, but it looks like they're also good for annoying hunters and confusing deer. Whatever the case, this is probably an ad that both Michael Moore and Charlton Heston can approve.
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About

Credits
Date
Oct 23, 2003
Photographer:
Brooks Freehill
Copywriter:
Reuben Hower
Art Director:
Thomas Dooley
CD/Copywriter:
Jonathan Schoenberg
Client:
Tomac Mountain Bikes
Agency:
TDA
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