You Play the Killer in Tomcat's Halloween Facebook (Not) Live Experience

The Taxidermied Mice Are Back -- and They're Real Goners.

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Rodent control brand Tomcat and agency Barton F. Graf have given you the starring role in their new Halloween horror experience -- as the killer.

The new effort sees the return of the stars of the brand's "Dead Mouse Theater" campaign, which showed consumers how much fun they could have with all the deceased rodents they find in their homes, thanks to Tomcat.

Call it overkill, but the mice are now set to appear as the goners in an interactive teen slashfest-style film set in a creepy cabin and unfolding on Facebook Live. We won't know until Monday how they ultimately check out, as Facebook Live viewers will be the Jason of this tale, and their weaponry, we hear, may, or may not, include Disco Bears.

The experience will debut at 2 PM EST on Monday. It's also being promoted through movie posters and a trailer (seen here), to appear on Tomcat's Facebook page between now and Halloween.

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Oct 27, 2016
Barton F. Graf 9000 New York
Chief Creative Officer/Founder:
Gerry Graf
Creative Director/Partner:
Ian Reichenthal
Creative Director:
Nick Kaplan
Nicolas Labbe
Mark Bielik
Ross Fletcher
Joey Ianno
Art Director:
Jesse Brown
Zack Grant
Head of Integrated Production:
Josh Morse
Designer/Art Director:
Christine Allen
Account Director:
Yvette Ames
Account Manager:
Kirsten Quinn
Strategy Director:
Deepa Sen
Social Strategist:
Lynn Chu
VP, General Manager:
Tim Martin
Marketing Director:
Katherine Schoessel
Director Digital Marketing:
Patricia Ziegler
Digital Content Director:
Bill Litfin
Integrated Marketing Manager:
Christopher Aaron
Production Company:
Barton F. Graf Productions
Line Producer/Assistant Director:
Zack Grant
Head of Production:
Josh Morse
Director of Photography:
Nathan Podshadley
Set Design:
Nix & Gerber Studio
Matt Slamowitz
Visual Effects:
My Active Driveway
Heard City
Evan Mangiamele
Eric Warzecha

See more credits

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