Creativity

Kevin Hart Still Can't Resist Raving About Tommy John Underwear

Latest Ads by Preacher See Him Lecture a Pizza Guy, Basketball Player and Agent

By Alexandra Jardine. Published on Nov 06, 2017

Editor's Pick

Kevin Hart lectures a basketball player, a pizza delivery guy and his agent about the joys of Tommy John underwear in the latest ads for the brand, via Preacher.

The comedian can't seem to resist an opportunity to wax lyrical about he comfort of the underwear, whether it's on a basketball court (where he's dwarfed by a huge player, played by the gigantic comedic actor, Aflamu Johnson), showing off some new moves to his agent, or talking over the intercom to the pizza guy. As with Hart's previous ads for the brand, in which he is also an investor, the ads are wittily scripted, and Hart is at his best when delivering pithy lines around "contour pouches," "bunching," "riding up" and more.

The spots were directed by Amir Farhang at Hungry Man.

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About

Credits

Date
Nov 06, 2017
Agency:
Preacher
Chief Executive Officer:
Tom Patterson
Client:
Tommy John
Chief Marketing Officer:
Josh Dean
Director of Brand:
Brittany Holt
Senior Art Director:
Fawad Khan
Chief Creative Officer:
Rob Baird
Chief Executive Officer:
Krystle Loyland
Chief Strategy Officer:
Seth Gaffney
Executive Producer:
Stacey Higgins
Agency Producer:
Katie Stoller
Assistant Agency Producer:
Zach Tavel
Senior Brand Manager:
Kristen Meade
Strategy Director:
Marika Wiggan
Art Director:
Jimmie Blount
Copywriter:
Joe Hartley
Business Affairs:
Miiko Martin
Production Company:
Hungry Man
Executive Producer:
Kevin Byrne
Managing Partner:
Kevin Byrne
Executive Producer:
Caleb Dewart
Executive Producer:
Dan Duffy
Director:
Amir Farhang
Executive Producer:
Jacki Sextro
Head of Production:
Jacki Sextro
Line Producer:
Bernard Rahill
Director of Photography:
Morgan Susser
Edit House:
CARTEL
Executive Producer:
Lauren Bleiweiss
Head of Production:
Meagen Carroll
Producer:
Greer Bratschie
Editor:
Chris Catanach
Editor:
Kyle Valenta
Assistant Editor:
Ramon DeSouza
Assistant Editor:
Matt Berardi
Mix:
Pony Sound
Sound Engineer:
Corey Roberts
Finish House:
TBD POST
Flame Artist:
Dennis Valk
Flame Artist:
Kagan Durmer
Post Producer:
Kate Eads
Color:
Ntropic
Colorist:
Marshall Plante

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