Creativity

Tommy John Reminds Commuters of the Perils of Bad Underwear in Wall St. Station Takeover

Funny OOH Ads Include an Extensive List of Euphemisms

By Alexandra Jardine. Published on Jun 08, 2016

Editor's Pick

Underwear brand Tommy John is targeting sweaty Wall Street commuters in its latest effort reminding men that its products need no "adjustment."

The brand and agency Preacher, which created a funny TV campaign last year tackling men's underwear angst, have taken over New York's Wall Street subway station with a "station domination" OOH campaign, reminding guys in a variety of humorous ways of the perils of badly fitting undergarments.

We particularly like the extensive list of euphemisms for scratching your crotch (including cave diving, dice rolling and trench raiding) and an ad reminding men that Tommy John "in a nutshell" is...well, a nutshell.

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About

Credits

Date
Jun 08, 2016
Agency:
Preacher
Client:
Tommy John

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